What is PPC?

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Getting noticed on the internet amidst tough competition can be a challenging task for new businesses. Crawling up to the top position in search results by organic means can take an eternity in spite of effective Search Engine Optimisation (SEO). An alternate method to deal with this is advertising on the Search Engine Results Page […]

What is Google AdWords

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AdWords is what runs the wheels at Google. It’s a widely known fact that Google’s primary source of income is from advertising and Google AdWords is the advertising service by Google which allows businesses to place their ad on Google’s Search Engine Results Page (SERP) as well as other non-Google sites on Google’s massive advertising […]

Why Use Google AdWords?

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So, you’ve got your business online. Why Not? That’s what every other guy is doing. We all do what’s necessary for survival. But now you consider it’s probably time to throw in some ads. How else would your online audience notice you in this extremely crowded pool of competition? Here’s where Google AdWords comes to […]